WALDORF ASTORIA NEW YORK
After an extensive, eight-year, $2 Billion renovation, Waldorf Astoria New York reopened to the public in November 2025. A social-first lifestyle campaign reintroduced ‘The Greatest of Them All’ to the high-net-worth market.
CREATIVE DIRECTION • STYLING GUIDANCE • CASTING • ON-SET ART DIRECTION • POST-PRODUCTION
PHOTOGRAPHER: ALISTAIR TAYLOR-YOUNG • FILM: SOMEDAY (MATT SEGER / DEXTER BRIERLY)
The Waldorf is both a landmark and a modern social epicenter for New York’s cultural and social elite. Beyond unveiling the iconic restoration, the campaign positioned the hotel as a destination for everyday luxury, where native New Yorkers gather to dine, socialize, and linger at Peacock Alley, LexYard, and Yoshoku.
