NINTH HOUSE
Ninth House is a lifestyle brand and app concept, designed to provide locally sourced, rentable garments for travelers around the world. Imagine never having to check a bag and experiencing local cultures through the work of local businesses.
CREATIVE DIRECTION • CONCEPT DEVELOPMENT • BRAND DESIGN • PUBLICATION DESIGN • APP DESIGN
Ninth House began as an evolution of a lifestyle brand developed in the Spring of 2022. The brand was called House of Dickie, inspired by the fictional character Dickie Greenleaf. The House of Dickie project included an editorial shoot in Lake Como, Italy, which eventually became key imagery for the Ninth House brand and publication.
We held a second photoshoot in central London, to tell the story of the city for the first volume of the Ninth House photographic travel journal. The journal was designed to tell a visual story of a day in London, through the eyes of a local Londoner.
Ninth House Online
The website was designed as an internet-based option for users to book their holiday clothing rentals. In addition, the app aims to educate about the brand, share curated travel stories, and promote the print version of the photographic journal.
Note: The website is a working prototype of the user experience.
The App Experience
The app prototype was designed using Proto.io. The app experience walks users through the process of renting their holiday wardrobe, either on their own or through a connection to a local stylist.
Note: The app is a working prototype of the user experience.