LUMI ROOFTOP SUSHI

A name and brand identity system for San Diego’s first rooftop sushi restaurant, located atop a historic building in the Gaslamp Quarter. The name was inspired by the electric, illuminated atmospheric experience of dining at an Akira Back restaurant under the magic of San Diego stars.

NAMING • BRAND STRATEGY • VISUAL AND MESSAGING IDENTITY • COLLATERAL DESIGN
Created in Collaboration with Jeremy Backo, Tyson Leomo, and Steve Secviar at LESS+MORE